In a general context where AMD was a less recognized company general in Spain versus Intel, BeConfluence faces the constant challenge of communicate the outstanding attributes and results of AMD products.
Currently superior in many aspects to those of its competition with the aim of increasing its presence in the media and brand awareness offline and online.
BeConfluence carries out the strategy and coordination of Communication with the media and Digital in Spain and Portugal. Through coordination with the global headquarters, the agency maintains daily contact with the media and technology journalists, as well as with the main influencers of the sector, including media gamers.
On the other hand, BeConfluence coordinates the shipment and testing of AMD products by part of journalists and organizes media meetings with senior executives of the company in the main international fairs of the sector (such as CES, Computex, Mobile World Congress, IFA ...).
With this constant communication work, around 7,000 annual impacts are generated in the media and an average of 40 awards are obtained per year.
Regarding Social Media, the agency creates specialized content adapted to the technological and gamer public with whom it has managed to maintain and even increase exponentially growing the fan community and AMD engagement on Facebook, generating constant conversation about AMD-powered products and equipment as well as untold awareness for the brand on Spain.