FACTTORY
DATA ANLYSIS UNIT

Accuracy and optimization of marketing and communication budget investment to maximize results.

We analyze data for smarter decisions.

Facttory is the data analytics unit of BeConfluence, specializing in advanced data analysis to support strategic decisions of companies and institutions in multiple languages and markets.

0
people
in Spain have used the Internet
in the last two years

We use a unique methodology and customized algorithms with (AI) Artificial Intelligence to provide you with key data to help you make strategic decisions.

How can we help you?

  • Online behavior tracking: we identify patterns in users' browsing to understand their preferences.
  • Advanced data analysis: we apply our own algorithms to obtain detailed information about your customers and stakeholders.
  • Creating engaging brand stories based on data and research, with a strategy that reflects a deep understanding of the industry and the audiences you are targeting.
  • Relevant third-party data: we access key data for your business in an ethical and legal way.
  • Actionable information: we turn data into clear insights that you can apply in your strategies.

Data driven insights
for communication and business

  • Data-driven decisions: we help you make more accurate decisions with clear and relevant information.
  • Market opportunities: discover new opportunities and untapped segments.
  • Personalization and segmentation: improve your campaigns and strategies with specific customer data.
  • Process optimization: we save time and resources through efficient analysis.
  • Guaranteed privacy: our methodology ensures compliance with ethical and legal standards.
  • BeConfluence is your strategic ally in advanced data analysis. We simplify complexity so you can make better decisions.

Our Research

Facttory. It’s a factt.

Intergenerational study

We get to know the different priorities, concerns, buying habits, mental health or family relationships that Generation Z, Y, X and Baby Boomers living in Spain have.

35,129,490

tracked people

6,111,050,133

of data studied

Chatbots

Facttory reveals in this study the interest of people from Madrid in chatbot solutions: a growing trend in smart services.

239,799

tracked people

saber más

AI Training

The training revolution: ICT and AI as the new epicenter of specialized knowledge.

691,203

tracked people

Tourism and gastronomy

Facttory study reveals appetite for leisure and gastronomy outside the city.

1,050,866

tracked people

saber más

Sustainability in commercial aviation

Traveling with a conscience: the environmental impact of flights under the Spanish spotlight. Spain’s growing concern for sustainable flights.

744,352

tracked people

saber más

10,844,152

of data studied

Vegetarian food

Madrid’s growing preference for vegan and vegetarian alternatives to meat.

328,766

tracked people

saber más

Sustainable building materials

The rise of sustainable construction in Spain. Facttory’s study reflects Spaniards’ new priority for greener construction.


199,101

tracked people​

Cybersecurity

Facttory analyzes in Spain the interests and risks in the cybersecurity sector, what digital security professionals are looking for and what they prioritize.

201,109

tracked people

saber más

4,188,301

tracked people

It would take us
181 million years
 to download all existing data
on the Internet

Facttory.

It´s a factt.

You can contact us through the online form